I build brand strategy and turn them into narratives that cut through the noise, so the brand sounds like one voice people can recognise, remember and follow.

The work is hands-on and honest. From the inside, close to the people who know the business best, with rigour and creative sensibility. Asking the questions nobody thought to ask, until the strategy is grounded in something real and the brand can stand on its own terms.

I work for private organisations and public ones, settled brands and new ventures, across food & beverage, sport, health, retail, industry, institutions, and emerging projects. Based between Barcelona and Paris