"She captures the essence and brings critical vision." Marta Bàrbara, Fundación Maria Ráventos
EXPERTISE
Clarity is not simplicity,
It's the discipline of seeing what matters.
What holds a brand together isn't a visual identity, a tagline or a storytelling. It's a clear sense of who you are, why it matters, and how you tell that story, consistently, honestly, creatively. The world doesn't need more brands. It needs brands with integrity, conscious of their impact, built to create real value for the people they exist for.
SET OR RESET THE BONES
Every brand needs a spine. A brand platform is that spine — not a document to file away, but a working tool that gives your organisation a clear direction and a single voice.
I build brand platforms from scratch or rebuild the ones that no longer reflect who you are. The work starts with you, with what's real — your market, your people, your tensions — and ends with something usable: a positioning, strategic pillars that are owned, legitimate and actionable, values, purpose. Things your teams and partners can actually work with to keep your communication coherent and consistent long term.
"They go straight to the point, no smoke, and help you bring order and clarity to the brand." Eduardo Samperio, Qerqus
CUT THROUGH THE NOISE.
You have a strategy. Maybe even a good one. But it's stuck in a deck, and the world outside still hears noise. The gap between what you mean and what people experience is where brands lose credibility — and money.
I turn strategic direction into something people can see, hear and feel. A creative concept. A manifesto. A messaging system. An editorial line. Briefs solid enough that your teams and agencies stop interpreting and start executing. This is where strategy becomes a living thing.
Brand Platform Brand Architecture Tone of voice
Creative concept Brand manifesto Website conceptualisation
Stakeholders mapping Audience portraits Consumer insights
Omnichannel strategy Editorial strategy Creative Oversight
APPROACH
Assumptions are comfortable. They're also where brands start drifting without noticing. A critical eye isn't opposition, it's care. Shaking what seems settled is sometimes the most generous thing you can do for a brand finding its shape.
THE METHOD
01 CONSULTING RIGOUR, CREATIVE SENSIBILITY
Strategy without form stays abstract, form without strategy won't hold. The work lives where the two meet.
02 RADICAL UTILITY
Building brands from lived reality where tensions, choices, and proof shape credibility over time.
03 BRAND STRATEGY IS NOT A LUXURY
Local businesses, public institutions, emerging projects need the same foundations. Clarity, coherence, direction. The size of your budget doesn't determine whether you deserve a brand that holds. It never did.
04 PEOPLE MATTER
We build brands for people, speaking their language, creating territories they can understand and make their own. Every strategic decision must be anchored in what truly connects a brand to its audience.
05 IN IT TOGETHER
This is a participative process where I go deep into every project, asking a lot of questions, working closely with the team, until the work is solidly grounded in the right business insights.
06 A TEAM
My collaborators are my team: we share the same values, the same standards, the same drive. When you work with me, you don't work with one person. You work with a circle of talented people who show up with the same conviction.
STARTING POINTS
Sometimes you don't need a full engagement. You need clarity on one thing. These are short, focused formats designed to diagnose, align, or unblock before committing to anything bigger.
FOCUS & REFOCUS WORKSHOP
A half-day session with your key people to cut through ambiguity. We go back to the fundamentals : who you are, why it matters, what to prioritise — and leave with a shared direction and clear decisions.
4h · MAX 8 PEOPL · ON-SITE
BRAND AUDIT
An honest assessment of where your brand stands today. What's still working, what's drifted, and where the real gaps are. A diagnostic, not a sales pitch for a bigger project.
1 / 1 . DIAGNOSTIC
Still reading?
That probably means we should talk. No forms, no funnels. Pick a slot, tell me what's going on. I'll tell you what makes sense. 20 minutes, no strings, no pitch deck.