SELECTED WORK
01
ETB Esport
NGO · SPORTS · 2023–2025
MOVE FROM FRAGMENTED CLUBS TO A COHESIVE BRAND ARCHITECTURE WITHOUT LOSING LOCAL COMMUNITY ROOTS.
VIC ETB, a well-established sports club in Catalunya, had expanded into new business units over the years, fragmenting its brand and blurring its identity. The club struggled to articulate its value and connect its different areas under a common vision.
A new umbrella brand, ETB Esport, that unites and leads the sports areas of Club Natació Vic, Jufré Cycling, Inspira Espai Salut and Esfera. This new brand architecture provide coherence and strength to a project that is both athletic and educational, reinforcing its long-standing commitment to sport and the local community.
With a strong social purpose, ETB Esport builds a collective narrative that celebrates sport while respecting the individuality of each entity. This structure enables each brand to grow within a coherent ecosystem and opens new opportunities for future expansion and positioning.
Collaborators : NEUE BCN & Item Virtual_Brand Identity // Pep Malo _Photography.
Branding & Narrative strategy Brand Architecture. Creative governance Go-to-Market campaign Omnichannel plan
02
JOSEBA CRUZ
GASTRONOMY · 2018–2021
FREEDOM THROUGH CONSTRAINT
Independent chef Joseba Cruz had earned local recognition, but this story lacked impact and visibility beyond his region and the traditional restaurant circuit. He needed to build a strong personal brand and cultural positioning for Joseba Cruz, moving beyond conventional chef storytelling.
With the creative agency Fauna and the director Aleix Vilardebò we ideated and produced a short documentary designed as the cornerstone of Joseba's public image. A manifesto film that crystallized his philosophy. Distribution was conceived as part of the strategy from the start: collaboration with Freak Agency to design a selective festival and media circuit, targeting both the gastronomy and film communities.
The project reshaped brand perception and positioned Joseba among Spain's most distinctive contemporary chefs. The film was pre-selected for the 2021 Goya Awards, confirming both its artistic quality and its strategic precision.
Collaborators : Freak Agency_Distribution agency
Brand Content & Narrative strategy Distribution strategy
ALSO WORKED WITH
Each project is unique. And private.
Here are some of the organisations I've worked with as a strategic partner or through agency collaborations
Fundación Maria Raventós
NON PROFITS
Eroski
RETAIL · DISTRIBUTION
ESBO Logistics
LOGISTICS · B2B
Lay's
FMGC
envolée
WELLNESS · TRAVEL
TURRIS
ARTISANAL FOOD RETAIL
MINKE
DESIGN · PUBLISHING
BAYER
HEALTHCARE
WHAT THEY SAY
She captures the essence and brings a critical perspective. We changed the way we explain what we do and why we do it. We refined our language, crafted a narrative that connects more deeply with those who listen to us, and learned to express the true meaning behind our work more clearly. We also learned how to simplify our message.
Marta Bárbara Sirera, Directora Fundació Maria Ráventos
Marion has been a valuable partner in shaping our communication strategy, bringing a great deal of rigor, accuracy, and consistently sharp insight into the market. She supported me throughout the process while keeping a discerning eye on the brand’s values and core essence.
Beyond her expertise, I deeply appreciated her unwavering commitment and the quality of our working relationship.
Julie Chopineaux, Fondatrice d'envolée